Starbucks Mealbox Package System

스타벅스에서 기존에 브런치 푸드류로 판매중이었던 모닝박스를  새롭게 리뉴얼함과 동시에 샐러드 푸드 영역까지 확대시킬 목적으로  밀박스가 기획/디자인되었습니다.  맛있고 간편한 한끼 식사라는 제품  컨셉에 맞게 단순한 기본 도형들만을 활용한 패턴 그래픽을 디자인모티브로 활용하였으며, Handwriting  스타일의 워드마크를 함께 개발하여 제품에 아이덴티티를 더하였습니다.

in 2019, ‘Mealbox’ was launched for the purpose of renewing the Morning Box series, which was previously being sold as brunch food at Starbucks Korea. To fit the brand concept of a delicious, easy meal, pattern graphics using simple basic shapes were developed as design motifs, and handwriting style wordmarks were developed together to add hand-crafted feel to its brand.