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GS Retail PB Brand ‘YOU US’

GS Retail is a leading retail company in Korea which operates the vastly popular ‘GS25’ convenience stores and ‘GS Supermarket’sin a bigger scale. Amidst the growing popularity of the convenience stores due to the increase of single households, GS Retail approached Interbrand to develop a new PB Brand. Througtout vast amount of research on the domestic market and competitors, ‘YOU US’ has been developed with a concept of friendly and fun look&feel to mainly target younger consumers visiting convenience stores.

Years of Project: 2015 Client(s): GS Retail Outcome(s): Brand Identity, Package Design System Collaborator(s): Uzin Hwang, Eunah Kim, Miyoung Kim, Haejeoung Baek Designed at: Interbrand