In 2015, Mirae Asset approached Interbrand to find a solution to constitute distinctive and unique brand identity along with corporate image of Mirae Asset. Since the clients were keen to keep the current corporate logos, we’ve suggested to develop a graphic motif to add a new visual element and strengthen their current visual identity system.
The new visual element took motif from visionary of telescope. The visual element symbolically illustrates Mirae Asset’s own experience and professional philosophy that predicts the flow of market faster and have a farsighted vision.
Years of Project: 20015Client(s): Mirae AssetOutcome(s): Visual Identity RenewalCollaborator(s): Uzin Hwang, Kyunghwan LeeDesigned at: Interbrand