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2020 Starbucks Planner

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In collaboration with MOLESKINE, the 2020 Starbucks Planner was developed to appeal to a broader range of customers across different ages, tastes, and lifestyles. The project focused on diversifying design directions, cover materials, and interior content to offer multiple choices within a single planner program.

As my first large-scale project after joining the Starbucks Creative Team in March 2019, I contributed across multiple areas, including packaging design, interior layout and editing, illustration, add-on item development, and promotional visual design.

MOLESKINE과의 협업으로 완성된 2020 스타벅스 플래너는 다양한 연령대와 취향, 라이프스타일을 아우르는 고객 경험을 목표로 기획되었습니다. 디자인 방향, 커버 소재, 내지 구성에 변주를 주어 하나의 플래너 프로그램 안에서 폭넓은 선택지를 제공하는 데 초점을 맞췄습니다.

Year
2019


Collaborators
Youngha Park, Katie Hwang